Bonfire Gathering brought the world of Cat Fantasy to the heart of Bangkok with a fully wrapped BTS Skytrain featuring the game’s cat-eared combatants as part of the launch campaign for Cat Fantasy by Bonfire Gathering.
Designed as a moving showcase for the game, the train featured Cat Fantasy characters across its exterior, bringing the world of Catto City beyond digital channels and into the daily commute of players and the wider public across Bangkok.
To mark the campaign, Oat–Pramote Pathan, CEO of Bonfire Gathering, joined cosplayers dressed as characters from the game for a promotional photoshoot alongside the train, bringing the characters of Cat Fantasy into a real-world setting as part of the wider launch campaign.
The BTS train wrap formed part of Bonfire Gathering’s broader marketing strategy for Cat Fantasy by Bonfire Gathering, combining out-of-home media, digital content and community engagement to build awareness and bring the game closer to local audiences in Thailand.
Cat Fantasy by Bonfire Gathering 以主题 BTS 特别列车登陆曼谷，迎接东南亚地区正式上线
Bonfire Gathering 将《猫之城》的奇幻世界带到曼谷市中心，通过一列以游戏内猫耳战士为主题打造的 BTS 特别列车，为 Cat Fantasy by Bonfire Gathering 的上线宣传活动增添亮点。
这列 BTS 特别列车经过特别设计与装饰，化身为一座穿梭于曼谷街头的“新海市”（Catto City）。列车外部随处可见《猫之城》中的角色形象，将游戏世界与独特氛围从屏幕延伸至现实，与玩家及广大市民近距离相遇。
为进一步推广本次活动，Bonfire Gathering 首席执行官 Oat–Pramote Pathan 也亲自参与拍摄，与身着《猫之城》游戏角色服装的 Cosplayer 一同在这列特别列车旁合影，将游戏中的角色以 Cosplay 的形式带入现实世界，并将相关影像内容进一步融入游戏上线宣传活动。
此次 BTS 特别列车宣传活动是 Cat Fantasy by Bonfire Gathering 整体营销计划的一部分，涵盖户外广告（Out-of-Home）、线上内容以及玩家社区活动等多个渠道，旨在提升《猫之城》在泰国玩家中的品牌认知度，并向玩家介绍这个充满奇幻色彩的《猫之城》世界。
